ORCAWI Platform

Ad Campaign Analytics, Simplified.

Track spend, uncover hidden inefficiencies, and scale what’s working—across TikTok, Meta, Google, and beyond. ORCAWI turns raw performance data into clear decisions you can act on today.

Today’s Spend $2,940

Estimated Revenue $11,480

ROAS 3.90×

CPA $7.42

Multi-platform Automated Cohorts Anomaly Alerts Creative Heatmaps

Actionable Insights

ORCAWI highlights what matters: profitable pockets, wasted spend, and creative winners. Use these recommendations to iterate fast.

Creative #A19 is driving +18% ROAS at -9% CPC. Duplicate into lookalike 2% & 5% and broaden language variants.

Audience overlap detected between two TOF sets at 61%. Consider consolidating to reduce auction cannibalization.

Under-pacing on TikTok retargeting D7. Raise daily cap by $120 or expand to D14 to capture late converters.

Top Campaigns

A snapshot of performance by campaign. Sort and prioritize for daily ops.

Campaign	Channel	Spend	Revenue	ROAS	CPA	CTR	CVR	Status
TT-TOF-INT-A	TikTok	$640	$3,190	4.98×	$6.08	1.98%	3.2%	Scaling
META-RET-D7	Meta	$420	$1,640	3.90×	$9.12	2.16%	4.1%	Optimize
GG-Search-Brand	Google	$230	$910	3.95×	$4.87	7.41%	8.5%	Stable
TT-MOF-LLA5%	TikTok	$520	$1,540	2.96×	$8.74	1.12%	2.1%	Pause

Lightweight UTM Builder

Standardize your tracking links in seconds. Copy and paste anywhere you launch ads.

Simple Pricing

Start free, upgrade when you’re ready to scale.

Starter

Solo marketers & small tests

$0/mo

1 workspace
Up to 3 data sources
Email reports (weekly)

Growth

Scaling brands

$39/mo

Unlimited workspaces
Unlimited data sources
Daily anomaly alerts
Creative performance heatmaps

Talk to an Analyst

Need help reading your data? We’ll review your account structure and share a clear plan.